Last updated: 2026
This Privacy Policy explains how we ("we", "us" or "our") collect, use, share and protect personal data when you visit our websites, read our product comparison and review content, contact us, or place an order through our online store. It applies to all visitors and customers, wherever they are located, and is written to meet the requirements of the EU General Data Protection Regulation (Regulation (EU) 2016/679, the "GDPR") and the data protection laws of the Republic of Lithuania.
Please read this policy together with our Terms of Use and our Advertising & Affiliate Disclosure, which describe the nature of our content and how we earn revenue.
The data controller responsible for your personal data is Che MB, established in the Republic of Lithuania.
If you have any questions about this policy or about how we handle your personal data, please write to us at the email address above. We have not appointed a statutory Data Protection Officer because we are not legally required to do so, but the contact point above will handle all data protection enquiries.
We operate "best of" comparison and review websites and a separate online store. For our review content, we want to be transparent: we are a meta-review publisher. We do not, as a rule, purchase, physically test or independently lab-test the products we rank. Instead, we gather and summarise information that already exists, including independent third-party test results, published customer reviews and ratings, manufacturer specifications, and publicly listed prices. Our rankings reflect our own editorial judgement applied to that aggregated information. This distinction matters for privacy too, because most of the data we process is generated by your use of our sites and by your interactions with us, rather than by us tracking the products themselves.
Data you provide to us directly. You may give us personal data when you take certain actions, such as:
We do not store full payment card numbers ourselves. Card and payment details are handled by our payment and store provider (see "Third Parties and Processors" below).
Data we collect automatically. When you browse our websites, certain information is collected automatically by us and by our technology providers, including:
We and our service providers use cookies and similar technologies (such as pixels, tags, local storage and software development kits) to make our websites work, to understand how they are used, and to support advertising and affiliate measurement. Cookies fall into the following broad categories:
For detailed product analytics we use Contentsquare, a digital experience analytics provider. Contentsquare technology may record how visitors interact with a page in aggregate, producing heatmaps and anonymised or pseudonymised session-replay style recordings of on-page behaviour such as mouse movement, scrolling, clicks and taps. These tools are configured to focus on how pages are used rather than on identifying you personally, and we ask such providers to mask sensitive form inputs. We also use standard web analytics tools to measure overall traffic and audience trends. You can limit or opt out of these non-essential cookies and tracking technologies at any time using the controls described under “Managing Cookies and Tracking” below.
You can block or delete cookies through your browser settings and limit ad tracking through your device and the ad-network controls described under “Managing Cookies and Tracking” below. Disabling some cookies may affect how the websites function.
Our review websites are monetised through affiliate relationships, and our content includes affiliate links. When you click a link to a third-party retailer and go on to buy a product, we may earn a commission at no extra cost to you. We participate in the Amazon Associates programme and in other affiliate and advertising networks. As an Amazon Associate, we earn from qualifying purchases.
To make this model work and to measure its performance, affiliate and advertising partners may set cookies or use tracking parameters that record that a visit or purchase originated from one of our links (conversion tracking). This may involve sharing limited information with those partners, such as the fact that a click occurred and basic technical data. The order in which products appear, and in some cases our ratings, can be influenced by these commercial relationships; this is explained more fully in our separate Advertising & Affiliate Disclosure. Where these activities rely on non-essential cookies, we use them on the basis of your consent.
We share personal data with a limited number of trusted third parties who help us run our business. These act either as our processors (handling data on our instructions) or, in some cases, as independent controllers. They include:
We may also disclose personal data where we are legally required to do so, to comply with a lawful request from a public authority, to enforce our terms, or to protect our rights, our users or the public. If our business is sold or reorganised, personal data may be transferred as part of that transaction.
Under the GDPR we must have a lawful basis for each use of your personal data. We rely on the following:
We keep personal data only for as long as we need it for the purposes described in this policy. Order and transaction records are kept for as long as required to fulfil the order and to meet our legal, accounting and tax obligations under Lithuanian law. Contact correspondence is kept for as long as needed to handle your enquiry and for a reasonable period afterwards. Data collected through cookies and analytics is retained in line with the settings of the relevant tools and the duration of the cookies involved. When data is no longer needed, we delete it or anonymise it.
Subject to the conditions set out in the GDPR, you have the following rights in relation to your personal data:
To exercise any of these rights, please contact us at [email protected]. We will respond within the timeframes required by law. There is normally no charge, although we may ask you to verify your identity before acting on a request.
If you believe we have not handled your personal data properly, you have the right to lodge a complaint with the supervisory authority in Lithuania, the State Data Protection Inspectorate (Valstybinė duomenų apsaugos inspekcija), or with the supervisory authority in your country of residence within the EU. We would, however, appreciate the chance to address your concerns directly first.
Some of our service providers and partners, including certain analytics, advertising, hosting and store providers, are based outside the European Economic Area (EEA) or process data in countries outside the EEA. Where personal data is transferred outside the EEA, we take steps to ensure it remains protected to the standard required by the GDPR. This includes relying on adequacy decisions of the European Commission where they apply, and otherwise putting appropriate safeguards in place, such as the European Commission's Standard Contractual Clauses, together with any additional measures needed. You may contact us for more information about the safeguards used for a particular transfer.
Strictly necessary cookies are always active because the websites cannot work without them. For all other cookies and tracking, you can limit or opt out at any time using the controls below:
Our websites and store are intended for a general adult audience and are not directed at children. We do not knowingly collect personal data from children under the age of 16. If you believe that a child has provided us with personal data, please contact us and we will take steps to delete it.
We may update this Privacy Policy from time to time to reflect changes in our practices, our service providers, or the law. When we make changes, we will update the date below and, where the changes are significant, we will take reasonable steps to bring them to your attention. We encourage you to review this page periodically.
If you have any questions, requests or concerns about this Privacy Policy or about how we handle your personal data, please contact us at [email protected].
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